Is it something other than truth--liking the people and fellowship of a given group?  Is it a choice based on your highest abilities to think and discern what is true, or do you offer it something other than the loyalities of you highest abilities to think and choose (capacities of the Icon of God according to which humanity has been created--which distinguish us from the animals and make us somehow a bit like God)?  "Truth must be preferred to absolutely all else--even life itself.  It is desired to be lived with, and dying for it is preferable to living without it."       [St. John of Damaskós]